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| Muna al-Ali, Ali Sowailah |
This was revealed by Department of Management and Marketing head Dr Rana Sobh on the sidelines of an event showcasing the Fall 2011 graduation projects of CBE’s MBA
students.
CBE dean Dr Nitham Hindi and acting associate dean for research affairs and graduate studies Dr Khalid Ayfare lauded the quality of the students’ projects and their ability to effectively apply what they learned in the classroom and arrive at solutions to real-life issues in the
country.
“This is the result of continuous improvements at the college,” Dr Hindi said while Dr Ayfare encouraged the students to pursue efforts to publish their projects at academic forums and in academic journals.
Vice-president for institutional development Dr Saif al-Sowaidi, CBE dean for academic affairs Dr Adam Fadlalla and faculty members were present.
Five graduation projects were presented in a poster exhibition, a departure from previous years when students made oral presentations of their projects. Four final course (group) projects were also displayed.
Ali Sowailah, Ayman Bahdo, Muna al-Ali, Osama al-Momani and Eman al-Enazi discussed the research and findings of their respective projects with a panel of QU officials.
Sowailah, through his project ‘Female Qatari consumer preference for shoe retailers: the importance of shoe retailer attributes’ found that variety, colour, quality, promotion, location and staff friendliness had a high level of
importance.
Bahdo, who did ‘an analysis of the construction industry with a focus on building contractors,’ aimed to give market insights into the different construction groups, especially the building contracting group, in devising their strategic plans for attaining and sustaining the competitive
market edge.
Al-Ali’s project focused on paediatric dentistry and aimed to provide a strategic plan for a clinic in Qatar to sustain the success of its business.
In his project ‘factors that affect consumer repurchase intention toward a vehicle brand in the State of Qatar,’ al-Momani concluded that consumer attitude, followed by subjective norms and finally the perceived behaviour control were significant factors in predicting consumer intention to repurchase the same automobile brand.
Al-Enazi’s project ‘consumers’ awareness of their rights and perceived consumer power in the retail industry in Qatar and their impact on consumers’ complaint behaviour’ measured the level of customers’ awareness of their rights as granted in the Consumer Protection Law in Qatar, and examined the relationship between their awareness level and their perceived power.
It also studied the effect that perceived consumer power has on their complaint behaviour and the effect of consumers’ awareness level of their rights and perceived consumer power on their complaint behaviour.
The final course projects also included ‘a Qatari real estate development company,’ ‘Cure & Care – a website revealing how hospitals can market their services online,’ ‘Strategic plan & implementation – a retail company,’ and ‘Boss simulation – Blue Round Project.’
