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| Qatar Duty Free’s Chinese-themed promotion at the Departures Terminal of the Doha International Airport |
To complement the festive spirit and atmosphere of the Chinese New Year celebrations, the promotional area of the departures terminal has been “beautifully decorated” with oriental designs offering an exciting array of popular products for Chinese consumers across various categories including fragrances, cosmetics, skincare, luxury watches, gifts and souvenirs. Chinese New Year is the most significant date on the Chinese calendar, celebrated not only in China, but across the Asia-Pacific, from Japan to Singapore. 2012 is special as it is the “Year of the Dragon”, signifying good fortune and prosperity.
Qatar Airways flies to five destinations across China – Beijing, Shanghai, Hong Kong, Guangzhou and Chongqing with some 35 flights each week. There has been a steady growth in the number of Chinese passengers transiting through Doha International Airport in the last few years and, as part of the New Year promotion, they can avail of offers on products, chances to win gift vouchers, scratch and win offers and many other “exciting” gifts.
Qatar Airways Chief Executive Officer Akbar al-Baker hailed the efforts of Qatar Duty Free in coming up with such an “innovative promotion and providing Chinese travellers with a memorable shopping experience” at Doha International Airport. “China is a huge market for Qatar Airways and, on behalf of our airline in celebration of Chinese New Year; we offer our best wishes for a very happy and prosperous New Year.”
Qatar Airways Duty Free Senior Vice-President Keith Hunter added: “Traditional red colour, which signifies good fortune and joy has been used to design the promotional area and every customer making a purchase is given a ‘red envelope’ with a discount coupon as a token of appreciation.”