The Honda Civic was adjudged the ‘Best Compact Sedan’ of the year at the Middle East Car of the Year (MECOTY) 2017 awards held in Abu Dhabi, the UAE, recently.
In addition to MECOTY, the Civic won the ‘Best Small Car’ award at the MotorWeek Drivers’ Choice Awards, Saudi Auto ‘Car of the Year’ award as well as ‘North American Car of the Year’ award, according to a statement.
The 10th generation Honda Civic was introduced in April 2016 with a 1.5L turbo and a 2.0L engine. “Due to the success of the new model and to provide customers with a wider variety, a 1.6L engine grade was introduced in December 2016 as an entry-level grade option,” the statement noted.
The Civic offers a 5-grade line-up with three engine sizes and a whole host of new and standard features depicting it as a “more modern, functional as well as an efficient sedan”. Following the launch, “regional sales of the Honda Civic rose by 93% this year”, it was observed.
MECOTY, in its fourth year, is adjudged by 15 renowned automotive journalists from across the Middle East.
Hiroaki Shibata, director, Honda Motor Company (Africa and Middle East office), said: “We are pleased to know that the Civic won the Car of the Year in the Compact Sedan segment. The new Civic was introduced last year to meet the demands of a sporty yet advanced car and we truly believe we have created joy for the customer in the segment. We hope to continue to meet customer expectations and create joy in the future as well.”
Faisal Sharif, managing director at Doha Marketing Services Company, said: “We are absolutely thrilled that the Civic has been chosen as the best compact sedan of the year. The 10th generation Civic excels in comfort, safety and fuel efficiency. The record sales numbers year after year appear to confirm it. We are encouraged by all the prestigious awards and motivated to achieve higher levels of customer
satisfaction.”
The 10th generation Honda Civic was introduced in April 2016.
