Baladna Food Industries has appointed Saba al-Fadala as its public relations and communications director.

With her extensive experience in the food industry, al-Fadala’s primary responsibility at Baladna will be in sustaining relations with key stakeholders and the local media, while also building a strong corporate social responsibility strategy for the brand.

Previously, al-Fadala, holding a Master’s degree in Molecular Life Sciences and Research from Kings College London, served as the executive director at Roza Hassad, Qatar's premier investor in the food and agri-business sector.

She began working as a project manager in 2010 and moved on to securing the position of an executive director in 2016. Prior to Roza Hassad, she was a project manager at ICT Qatar and Malomatia.