Under the theme ‘In a time when we can't be together, at least we can still be close’, Ooredoo Group has launched its much-awaited annual Ramadan campaign with a short video highlighting how people can still connect despite the ongoing global pandemic.
This year's Ramadan campaign has been designed to showcase the power of technology in enabling families, friends, and communities around the world to overcome the current disruptions to a traditional holy month and build stronger ties with loved ones.
For the first time in the region, Ooredoo's Ramadan campaign was shot completely using only smartphones, with people performing and sharing their scenes from their own homes.
Ooredoo teams around the world leveraged the power of the company's networks to be able to work closely together remotely and help film the campaign's short video in Qatar, Kuwait, Oman, Maldives, Palestine, Algeria, Tunisia, the US, France, and South Africa.
Sheikh Saud bin Nasser al-Thani, Group CEO, Ooredoo, said: "The holy month of Ramadan will be very different to many this year. Unlike before, we'll have to experience this blessed month away from many of our loved ones. But although apart, people won't have to feel alone as we deliver on our promise to enable all the communities we serve to stay connected and enjoy the Internet, while staying safe.
“We're conscious about our huge responsibility as a telecoms company to help minimise the spread of Covid-19 by giving easy and affordable access to technology wherever we operate, even in the most remote areas. During this time, especially during the holy month of Ramadan, we're here when our customers need us most."
During Ramadan, Ooredoo is encouraging people to maintain social distancing and make use of group chats and video calling to keep in touch at this challenging time. With Ooredoo's advanced networks, families and communities can stay connected, productive, entertained, and most importantly close at a time when the global pandemic is often preventing them from being together.
The company is currently playing a key role in supporting customers across its global footprint with both digital solutions and relief measures. Ooredoo has significantly optimised network performance and enhanced internet speeds, enabling social distancing, seamless home schooling and access to home entertainment.
Also, Ooredoo's agile contribution to business continuity with a range of secure and immersive digital solutions will help ensure people have something to go back to once the current situation is resolved.
Sheikh Saud added: "The situation we're going through is giving everyone a whole new way of living the spirit of Ramadan. It won't be easy, certainly. But in a time when we can't be together, at least we can still be close. Let's take it as an opportunity to reflect and meditate more. Stay at home with Ooredoo and enjoy the Internet."
