LuLu Hypermarket, the leading retail chain of the region, Wednesday opened its 14th store at THE e18hteen Tower-Marina, Lusail City. The new store with 2,000sqm retail area, described as the first retailer in Lusail City, has again strengthened LuLu’s presence in the region, according to a statement.


Dignitaries and LuLu officials cut a cake at the opening of the LuLu Xpress

Set within a vast and growing community expected to be the home of more than 200,000 residents, the most modern new LuLu Xpress is located next to the Lusail Marina. The store with ample car park facility will facilitate access to all household essentials at highly competitive prices.
THE e18hteen, is an eye-catching state-of-the art high-rise tower consisting of 36 floors of diverse office spaces. A café, gym and restaurant will soon open within the tower, awarded with the “Best Commercial High-Rise Development in Qatar” at the Arabian Property
 

There is a dedicated area to support local initiatives and stock all Qatari products on a priority basis

Awards.  A vast leisure destination, Lusail City is a futuristic project that extends across a large tract of land includes exclusive islands, public marinas, avenues hotels, several multi-purpose residential, mixed use, entertainment and commercial districts.
The inaugural ceremony was attended by eminent dignitaries from leading organisations, including Power International Holding (PIH) Group chairman Moutaz al-Khayyat, vice
 

An exterior view of LuLu Xpress in THE e18ghteen Tower in Lusail Marina
chairman and Group CEO Ramez al-Khayyat, Just Real Estate chairman Nasser al-Ansari, LuLu Hypermarkets director Dr Mohamed Althaf, and representatives from various business organisations.
Speaking on the occasion, Dr Althaf said: “We are proud to state that Lulu is the first retail chain to open in the Lusail City. The opening of LuLu Xpress at Lusail City brings the number of LuLu stores in Qatar to 14. This phenomenal growth is a solid proof of the strategic importance of Qatar to our business plans and our confidence in the resilience and future of Qatar’s economy, and this would not have been possible without the help and wholehearted support of the governmental authorities and customers.
“Due to prevailing extraordinary circumstances and respecting the Covid-19 Protocol, we are not organising a grand opening ceremony, but it would be our pleasure to welcome you all to visit our new store once it is open”, he added.
PIH chairman Moutaz al-Khayyat said: “We are happy to host LuLu as the first hypermarket in Lusail City, introducing a high-end and improved space for shoppers in Lusail. Simultaneously, we applaud LuLu team for their continuous expansion and activities.”
PIH vice chairman and Group CEO Ramez al-Khayyat said: “We extend our warmest congratulations to LuLu Hypermarkets and we are delighted to see this premium store open in THE e18hteen. We are very optimistic to see this beautiful city develop to become one of the prime destinations in Qatar.”
The new LuLu Xpress store stocks a wide variety of globally sourced items such as fresh food including fruits and vegetables, meat, fish, poultry, bakery, hot and cold ready-to-eat food, oven fresh, grab and go, chilled and dairy products.
There is a good selection of imported products in categories such as grocery, health and beauty and non-food. Besides, selected household products and lifestyle essentials, home needs, Mobile and IT products, and much more are on display.
Organic and ‘Free from worry’ food ranges and other specialty food imported from around the world are available on the shelves. The product range is backed up by LuLu Group’s own food sourcing and manufacturing facilities across 22 countries, which ensures well-stocked warehouses and uninterrupted food supply at the most affordable prices.
The new store features well-planned retail floor layout focused on customer convenience, offering a world-class shopping experience. There is a dedicated area to support local initiatives and stock all Qatari products on a priority basis.
As part of its massive expansion plans in Qatar, LuLu recently had launched a new hypermarket at Bin Mahmoud, with a built-up area of 85,000sft.
LuLu has played a major role towards resilience of the economy during unprecedented market disruptions and lockdown caused by the Covid?19 pandemic. They have taken aggressive measures to ensure uninterrupted supply of food and non-food products while maintaining the highest standards of hygiene, health and safety of both its customers and employees.
With a view to address the changing customer demands, LuLu has planned to scale up its existing e-commerce operations by adding more vehicles to its current fleet. Further plans are underway for expansion of its e-commerce facilities by introducing dedicated dark-store facilities. This effort will create more employment opportunities to better serve its customers, the statement added.
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